Rachel Efruss


Rachel is a designer in New York City.

About
Email
Chan Chit Lo: New York Fashion Week S/S 2024
Video & Exhibition
Still from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Chan Chit Lo is a fashion brand based in New York and Shanghai.

I filmed and edited a video showcasing the making of Chan Chit Lo’s spring/summer 2024 collection. The video played at Chan Chit Lo’s New York Fashion Week exhibition. 

I also assisted with the fabrication and installation of the exhibition and lookbook photoshoot sets.

Skills: Video filming and editing
Tools: Adobe After Effects


More info

Team:
Creative Direction: Venus Lo
PR: Jazzy Li
Video Filming & Editing: Rachel Efruss
Lookbook Photographer: Brent Chua
Lookbook Model: Ryu Aguilar
Lookbook Hair & Makeup: Kento Utsubo
Lookbook Stage Design: Rachel Efruss
Exhibition Photography: Rachel Efruss
Exhibition Dancers: Nayaa Opong and s. lumbert

Selected Press:
WWD


KVRX Fest
Graphic Design & Branding
Photos by Ismael Quintanilla
Photos by Ismael Quintanilla
Photos by Ismael Quintanilla
KVRX Fest was the first music festival produced by the University of Texas college radio station, KVRX. The multi-day, multi-genre event hosted 40 bands and over 600 attendees. The Austin Chronicle called it “the largest ever student-run radio fest.”

I worked in collaboration with KVRX’s station manager, graphics director, PR director, and web team to develop a visual identity for KVRX Fest. In addition, I created the main concert poster for the event as well as matching visual assets for Facebook, Instagram, and Twitter.

Skills: Graphic design, visual identity, and branding
Tools: Adobe Illustrator, Adobe Photoshop
More info
Team:
Station Manager: Gab Soong
Booking Director: Elise Barbin
Graphics Director: Taylor Sprinkle

Selected Press:
 
Local Live
Graphic Design & Live Video/Broadcasting
Still from Moving Panoramas live broadcast
Still from Blank Hellscape live broadcast
Still from Cosmic Chaos live broadcast
Local Live is a weekly television broadcast featuring live music from bands in Austin, Texas . The show is hosted by KVRX 91.7 FM and filmed in the Texas Student Television studio at The University of Texas.

I designed graphics included posters, digital content, and playlist artwork for multiple Local Live seasons.

I also operated a video camera and assisted with on-set production during live performances.

Skills: Graphic design and video

The Texas Tribune Festival
Graphic Design & Motion Design
Animated logo bumper for The Texas Tribune Festival
Printed program and schedule for the festival’s “Open Congress” event
 The Texas Tribune Festival is an annual multi-day festival with events, speakers, panel discussions, and interviews focusing on public policy and politics. The festival is hosted by The Texas Tribune, a member-supported, nonpartisan media organization.

In 2021, I collaborated with the Texas Tribune’s internal creative team and contractors to create a television ad, logo bumpers, animations and title cards for the festival’s virtual events.

In 2023, I designed a printed foldable program for the festival’s “Open Congress” event. It included a map with custom icons and schedule.

Skills: Graphic design, storyboarding, motion design, and animation
Tools: Adobe Illustrator, Adobe InDesign, Adobe After Effects

More info
Logo design and visual identity: Texas Tribune Creative Team led by Emily Albracht and Jacob Vilanueva
Design and storyboards for bumpers and television ad: Rachel Efruss
Logo bumper animation: Colton Constanzo