Rachel Efruss


Rachel is a designer in New York City. She creates digital, print, and motion graphics for art and cultural institutions, organizations, and events.

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Juilliard Commencement
Environmental Design & Video Graphics
Animated seal for The Juilliard School
Still from the Juilliard commencement ceremony livestream with branded signage and gobos
Animated graphics celebrating all 324 graduates were displayed on screens along 65th Street
Branded signage at Hearst Plaza for post-ceremony celebrations
Graduates received commemorative water bottles, tote bags, shirts, stickers, and sunglasses
Wayfinding and celebratory signage throughout the Lincoln Center campus
Juilliard’s 119th commencement ceremony, celebrating the class of 2024, took place at David Geffen Hall at Lincoln Center in New York City.

I designed 100+ printed signs, 40+ livestream video title cards, social media graphics, and branded memorabilia. I also designed and animated motion graphics for 30+ screens including a 50 foot media wall and a thirteen channel outdoor display that played along 65th street.

Skills: Environmental design, event design, stage design, wayfinding and signage design, motion graphics, animation, video graphics
Tools: Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Photoshop


More info

Team:
Design Director: Anna Sayer
Project Manager: Grace Nagelvoort


Chan Chit Lo: New York Fashion Week S/S 2024
Video & Exhibition
Clip from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Still from “In Praise of Shadows” video
Chan Chit Lo is a fashion brand based in New York and Shanghai.

I filmed and edited a video showcasing the making of Chan Chit Lo’s spring/summer 2024 collection. The video played at Chan Chit Lo’s New York Fashion Week exhibition. 

I also assisted with the fabrication and installation of the exhibition and lookbook photoshoot sets.

Skills: Video filming and editing
Tools: Adobe After Effects


More info

Team:
Creative Direction: Venus Lo
PR: Jazzy Li
Video Filming & Editing: Rachel Efruss
Lookbook Photographer: Brent Chua
Lookbook Model: Ryu Aguilar
Lookbook Hair & Makeup: Kento Utsubo
Lookbook Stage Design: Rachel Efruss
Exhibition Photography: Rachel Efruss
Exhibition Dancers: Nayaa Opong and s. lumbert

Selected Press:
WWD


Wavefield Zine
Printed Publication
Wavefield is an interdisciplinary art collective and DIY space in Brooklyn, New York that hosts educational workshops, art shows, and live performances with a focus on video, audiovisual, and expanded media.

Using my photography from Wavefield’s events, I designed, edited, and published this 24-page printed zine.

This zine is in the research library of The Metropolitan Museum of Art, the zine library of the Library of Congress, and several university collections across the United States. It is also available for purchase at multiple book stores in New York City.

Skills: Publication design, photo editing, and photography
Tools: Adobe InDesign, Adobe Photoshop, Adobe Lightroom


More info

Collaborators:
Hunter Lombard
Jonathan Sims
Thomas Woodward Davis
Jenny Swift

Link to Digital Version:
Internet Archive

This zine is also available for purchase. Please email if you are interested in purchasing.


Live Visual Performances & Experimental Filmmaking
Multimedia Design & Video Art
A improvisational expanded cinema performance in collaboration with Sonia Rosa Kahn; musical performers: Sha’ar; video documentation by Hari Nandu
My experimental short film screening at Waveforms, a multimedia art event presented by Museum of Science Boston
Live visuals at Me Mer Mo Monday, an avant-garde music series at dadaLab in Austin, Texas; musical performer: Walt McClements
A collaborative audiovisual performance at Brooklyn Brewery with Christobal Bernal, Mariam Kvashilava, and William Laziza
Live visuals at Synthbiosis, an electronic music series; musical performer: Michelle Kay
In addition to my graphic design work, I create multimedia art, video, and live visuals using digital and analog technology. I use a variety of experimental filmmaking and video art techniques to generate visuals that respond to light, audio, and other environmental inputs in real-time, often collaborating with other visual artists and musicians.

Skills: Experimental film, video art, concert & event visuals, VJing
Tools: Resolume, video cameras, video mixers, video synthesizers
More info
Improvisational expanded cinema performance with Sonia Rosa Kahn at Wavefield (Brooklyn, New York, 2025)
I created abstract video art loops through analog camera feedback. Sonia hand processed 16mm film based on my video art footage, using chemical manipulation to distort the film. She projected the 16mm loops alongside my live video feedback projections for an interwoven analog-digital visual performance.

Screening at Waveforms (Boston, Massachusetts, 2025)
One of my experimental short films was selected to screen at Waveforms, a multimedia art event presented by Museum of Science Boston. The screening was curated by Boston CyberArts. My film was created using camera feedback from a camcorder, an analog video mixer, and a CRT TV. 

Live visuals at Me Mer Mo Monday at dadaLab (Austin, Texas, 2025)
Using live camera feeds and video effects processing software, I provided visual accompaniment for experimental music acts Little Mazarn and Nicole Hale, Walt McClements, and Thor Harris. The visuals were displayed across the stage using four projectors and a bitmap LED floor.

Audiovisual performance at Brooklyn Brewery (Brooklyn, New York, 2025)
I participated in a collaborative audiovisual performance at Brooklyn Brewery with three other visual artists. Using multiple projectors, we provided a dynamic multimedia backdrop for the night’s musical performers. I worked with 2D artist Mariam Kvashilava, using a live camera feed and video effect processing software to manipulate her drawings and project them on the wall. Christobal Bernal used colored dyes and an overhead projector to create psychedelic visuals inspired by liquid light shows of the 1960s. William Laziza used a camera and video synthesizer to generate synaesthetic patterns.

Live visuals at Synthbiosis at The Wood Shop (Brooklyn, New York, 2025)
Using an analog camcorder and video mixer, I displayed colorful feedback loops on an LED wall behind the stage to support the night’s electronic music performances.
KVRX Fest
Graphic Design & Branding
Photos by Ismael Quintanilla
Photos by Ismael Quintanilla
Photos by Ismael Quintanilla
KVRX Fest was the first music festival produced by the University of Texas college radio station, KVRX. The multi-day, multi-genre event hosted 40 bands and over 600 attendees. The Austin Chronicle called it “the largest ever student-run radio fest.”

I worked in collaboration with KVRX’s station manager, graphics director, PR director, and web team to develop a visual identity for KVRX Fest. In addition, I created the main concert poster for the event as well as matching visual assets for Facebook, Instagram, and Twitter.

Skills: Graphic design, visual identity, and branding
Tools: Adobe Illustrator, Adobe Photoshop
More info
Team:
Station Manager: Gab Soong
Booking Director: Elise Barbin
Graphics Director: Taylor Sprinkle

Selected Press:
 
Local Live
Graphic Design & Live Video/Broadcasting
Still from Moving Panoramas live broadcast
Still from Blank Hellscape live broadcast
Still from Cosmic Chaos live broadcast
Local Live is a weekly television broadcast featuring live music from bands in Austin, Texas . The show is hosted by KVRX 91.7 FM and filmed in the Texas Student Television studio at The University of Texas.

I designed graphics included posters, digital content, and playlist artwork for multiple Local Live seasons.

I also operated a video camera and assisted with on-set production during live performances.

Skills: Graphic design and video