Rachel Efruss

Juilliard Commencement
Environmental Design & Video Graphics

Still from the Juilliard commencement ceremony livestream

Graphic featuring the Juilliard penguin mascot

Juilliard’s 119th commencement ceremony, celebrating the class of 2024, took place at David Geffen Hall at Lincoln Center in New York City.

I designed 100+ printed signs, 40+ livestream video title cards, social media graphics, and branded memorabilia. I also designed and animated motion graphics for 30+ screens including a 50 foot media wall and a thirteen channel outdoor display that played along 65th street.

Chan Chit Lo: New York Fashion Week S/S 2024
Video & Exhibition

Still from “In Praise of Shadows” video

Chan Chit Lo is a fashion brand based in New York and Shanghai.

I filmed and edited a video showcasing the making of Chan Chit Lo’s spring/summer 2024 collection. The video played at Chan Chit Lo’s New York Fashion Week exhibition.

I also assisted with the fabrication and installation of the exhibition and lookbook photoshoot sets.

KVRX Fest
Graphic Design & Branding

Photos by Ismael Quintanilla

KVRX Fest was the first music festival produced by the University of Texas college radio station, KVRX. The multi-day, multi-genre event hosted 40 bands and over 600 attendees. The Austin Chronicle called it “the largest ever student-run radio fest.”

I worked in collaboration with KVRX’s station manager, graphics director, PR director, and web team to develop a visual identity for KVRX Fest. In addition, I created the main concert poster for the event as well as matching visual assets for Facebook, Instagram, and Twitter.

Local Live
Graphic Design & Live Video/Broadcasting

Still from Moving Panoramas live broadcast

Still from Blank Hellscape live broadcast

Still from Cosmic Chaos live broadcast

Local Live is a weekly television broadcast featuring live music from bands in Austin, Texas . The show is hosted by KVRX 91.7 FM and filmed in the Texas Student Television studio at The University of Texas.

I designed graphics included posters, digital content, and playlist artwork for multiple Local Live seasons.

I also operated a video camera and assisted with on-set production during live performances.

The Texas Tribune Festival
Graphic Design & Motion Design

Animated logo bumper for The Texas Tribune Festival

Printed program and schedule for the festival’s “Open Congress” event

The Texas Tribune Festival is an annual multi-day festival with events, speakers, panel discussions, and interviews focusing on public policy and politics. The festival is hosted by The Texas Tribune, a member-supported, nonpartisan media organization.

In 2021, I collaborated with the Texas Tribune’s internal creative team and contractors to create a television ad, logo bumpers, animations and title cards for the festival’s virtual events.

In 2023, I designed a printed foldable program for the festival’s “Open Congress” event. It included a map with custom icons and schedule.