Rachel Efruss


Rachel is a designer in New York City. She creates digital, print, and motion graphics for art and cultural institutions, organizations, and events.

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Juilliard Commencement
Environmental Design & Video Graphics
Animated seal for The Juilliard School
Animated looping graphic on a 50’ media wall welcoming graduates to the commencement ceremony
Still from the Juilliard commencement ceremony livestream with branded signage and gobos
Animated graphics celebrating all 324 graduates were displayed on screens along 65th Street
Branded signage at Hearst Plaza for post-ceremony celebrations
Graduates received commemorative water bottles, tote bags, shirts, stickers, and sunglasses
Wayfinding and celebratory signage throughout the Lincoln Center campus
Juilliard’s annual commencement ceremonies take place at David Geffen Hall at Lincoln Center in New York City.

I designed 100+ printed signs, 40+ livestream video title cards, social media graphics, and branded memorabilia for Juilliard’s 2024 and 2025 commencement ceremonies. I also designed and animated motion graphics for 30+ screens including a 50 foot media wall and a thirteen channel outdoor display that played along 65th street.

Skills: Environmental design, event design, stage design, wayfinding and signage design, motion graphics, animation, video graphics
Tools: Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Photoshop


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Team:
Design Director: Anna Sayer